Proven Process for Success
Optimize Every Step
Learn about each phase:
Earn Your Trust
Boost Your Confidence
Deliver Results
Learning Phase
It's my job to learn and understand every aspect of your business. From your brand and your personality to your services and your clients, I'll need a full evaluation. This will allow me to create an accurate digital representation of your company and identify important customer demographics.
Diagnostic Phase
This is where we focus on your goals and your challenges to figure out what exactly needs to be done to successfully overcome any obstacles. Prioritizing this phase will help eliminate the waste of time and money on unnecessary features and functions. From defining a clear call-to-action to analyzing previous website metrics for patterns and trends, we'll start narrowing down the correct solution.
Blueprint Phase
Now that we know what we're working with, it's time to benchmark your current metrics and formulate our approach. Establishing a baseline will help us evaluate future success. Next, I'll analyze your competition, strategically perform keyword research and build a structured site map to organize your content creation. From here, we can outline a development schedule to keep track of our progress.
Design Phase
We'll figure out what designs, features, and functions really stand out to you. We'll also take a look at your competition, see what we are up against, and make sure we do better to create a site you can be proud of. We'll discuss customer decision paths to help develop a lead generating sales funnel and organize your information architecture. Your interface will be user-centric and focus on their positive experience.
Development Phase
Here we start turning ideas into reality as I hand code your design into a functioning website. Following the latest quality standards and current best practices, I'll develop a clean, robust, and secure code base. I'll handle everything regarding your domain, hosting, SSL, CDN, front-end, and back-end.
SEO Phase
This is where the implementation of long term SEO begins to rank your website organically and locally in search engine results pages. By aggressively targeting relevant keywords and locations through ongoing content creation, local citation building, and backlink generation, I will ensure you become a stable domain authority within your industry.
Marketing Phase
Short term SEM strategies via pay-per-click (PPC) ads, social media and email campaigns will drive traffic and boost your exposure while we wait for SEO rankings to take effect. Continuous testing will optimize your ads and provide valuable data regarding your customer's demographics, trends, and intentions.
Refinement Phase
Ongoing metrics analysis and data monitoring will often result in strategy adaptation and refinement. Tracking what needs work, while capitalizing on successful benchmarks will further optimize our SEO plan. I'll be continuously evaluating Google Analytics and Google Search Console for positive results.