Achieve consistent results with an effective approach to boost organic search traffic.
Data-Driven SEO Plans
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8-Steps to Strategy Success
What is SEO Strategy?
What most people are unaware of is what a search engine's algorithm looks for when deciding who ranks first and for what.
Fortunately, there are a several known ranking factors that can be implemented on a website to help it become more visible to Google.
Some are quick and simple, like adding a descriptive, relevant and unique title to each page of your website. Now Google can understand what your pages are all about.
Unfortunately, it gets a lot more complicated and can be quite time consuming. Business owners are busy and with only so many hours in a day, most would rather focus their time on the work that keeps their doors open.
That's where I come in!
I can help your business thrive online by converting it from a lonely island floating in digital space to a complex web of connected bridges, reaching out to potential customers.
What is Organic SEO?
Organic SEO (Organic Search Engine Optimization) is the process of improving your website's visibility to search engines, such as Google and Bing.
The ultimate goal is to strike a balance between optimizing your website for search engine algorithms, while maximizing your user's experience.
Important factors reign supreme, such as:
- accuracy of the information you provide
- format in which you deliver valuable content
- popularity of your website among established domains
Together, the balance between serving people and computers, while abiding to important factors and guidelines will boost your website's ranking on SERPs to the coveted top spots within the first page.
Why is Organic SEO Important?
Organic SEO has become very important for your business because new technology is allowing search engines to accurately modify search results based on semantics and user intent.
This means when someone has the intention to buy, the results will be reflected accordingly.
Now the chances of your business making a sale have greatly increased, provided it's ranked on the first page for transactional intent keywords .
In short, ranking on the first page means more quality leads you can convert to paying customers.
Implementing Organic SEO
The implementation of Organic SEO all starts with an SEO audit of your current website.
I will analyze your sites technical performance, SEO factors and user interface. Most importantly, I'll examine your Google Analytics and Search Console statistics.
From here, I can pinpoint your sites' strengths and weaknesses to formulate an SEO strategy that's unique to your business goals and needs.
The actual implementation is a long term process that generally takes at least 4 months to see significant results. SEO can be an ongoing procedure since your competition is constantly attempting to outrank you.
It's possible to see rank changes within a month for certain keywords with low difficulty, especially for sites that are well established with strong domain authority .
For a new site, expect about 35 weeks for every new page to reach about 90% of the traffic it will provide for the long term.
Anyone that tells you they can provide instant SEO results is misleading you and potentially using black hat SEO techniques. These methods are malicious, harmful to your website and will result in your business being penalized by Google.
Organic SEO vs Local SEO
Organic SEO and Local SEO both utilize the same strategies, such as keyword and competitor research, on-page and off-page SEO, technical SEO and valuable content creation.
The difference lies within the focus on a geographical component.
Organic SEO concentrates on ranking a website for certain keywords globally, while Local SEO concentrates on generating awareness of your business website within targeted towns and cities.
Local SEO also takes it a step further by making connections between:
- Google My Business (GMB)
- local citations
- structured data
- customer reviews
These connections are used to boost your business into Google Map's Local 3-Pack .
Although Local SEO is especially important for brick-and-mortar businesses and companies that serve specific local areas, Organic SEO is essential to creating an audience that's built on trust from the informational value you provide. This value will solidify your website as a domain authority within your industry.